Social Media / Editing & Marketing

As I discuss in my earlier blog, “7 Steps to Writing Good Online Content,” ensuring that your online content meets SEO guidelines will help ensure that your writing gains some publicity, but there’s more to online marketing than just counting your key phrases and checking your subheadings for relevance. Social media gives online writers opportunities to market their content directly to their target demographics, and although Facebook, Twitter, and...

Publishing / Writing / Writers Support Group / Social Media / Editing & Marketing

What is a publishing plan? Here at TEC, we’ve created many publishing plans for our non-fiction authors who have contracted us for our Publishing Consulting services.   A publishing plan is exactly what it sounds like: it involves scheduling and planning for the writing and publishing of your manuscript, from start to finish. Publishing can be an amazing journey, but also an overwhelming one. A well thought out plan...

Publishing / Editing & Marketing / Social Media / Editing & Marketing

From its role in political elections, influencing fashion and beauty standards, launching careers, and empowering the activists of today, social media has become a tool that is powerful, fascinating, and sometimes quite daunting. As a writer or editor, social media gives you a lot of room to experiment, connect, build, and grow. If you are working in the literary fields and are still feeling hesitant about dipping into...

Social Media / Editing & Marketing

Being good at social media is important for everyone. And I mean everyone. From Starbucks to The Editing Company to your own personal account—recognizing the potential of a robust social media presence is key! For the rare breed of niche and underground businesses, not having some or all social media could potentially be a component of their brand. For the rest of us, social media efficiently tackles...

Social Media

On April 14, 2010, Twitter Incorporated entered into a new partnership with the U. S. Library of Congress, one that would allow the LoC access to the entire archive of public tweets — beginning with Twitter’s inception in 2006 to the present and beyond.    “Over the years, tweets have become part of significant global events around the world — from historical elections to devastating disasters,” emphasized Twitter Inc. ...

Social Media / Editing & Marketing

Social Media Marketing is one of those projects for which there is no ultimate end point, no finished product. Similarly to other kinds of marketing initiatives, those of the social media variety are done best when carried on as an organic process: one that necessarily requires growth of your brand “personality” as well as your relationships with clients and community partners. Of course, doing the legwork of giving...