Social Media / Editing & Marketing

Being good at social media is important for everyone. And I mean everyone. From Starbucks to The Editing Company to your own personal account—recognizing the potential of a robust social media presence is key! For the rare breed of niche and underground businesses, not having some or all social media could potentially be a component of their brand. For the rest of us, social media efficiently tackles...

Social Media

On April 14, 2010, Twitter Incorporated entered into a new partnership with the U. S. Library of Congress, one that would allow the LoC access to the entire archive of public tweets — beginning with Twitter’s inception in 2006 to the present and beyond.    “Over the years, tweets have become part of significant global events around the world — from historical elections to devastating disasters,” emphasized Twitter Inc. ...

Social Media / Editing & Marketing

Social Media Marketing is one of those projects for which there is no ultimate end point, no finished product. Similarly to other kinds of marketing initiatives, those of the social media variety are done best when carried on as an organic process: one that necessarily requires growth of your brand “personality” as well as your relationships with clients and community partners. Of course, doing the legwork of giving...