Office Happenings / Social Media & Community / Social Media / Editing & Marketing

These days, social media has become by far the most common way for people to forge new social connections and to stay connected with loved ones all over the world. But for some of us, this really only began to resonate during the COVID-19 pandemic.     Pivoting for the Pandemic   The pandemic caused us to lose opportunities to meet new people in person, or to join like-minded groups. Regular social...

Social Media / Editing & Marketing

Navigating social media can be overwhelming. From developing fresh content to deciding on which platform to use, it can be difficult to develop an effective strategy for your social media marketing. Learning about social media basics, planning your content, and using editorial calendars are some ways in which you can hone your social media skills and make different platforms effective for your specific goals and unique objectives, while...

Social Media / Editing & Marketing

This week on the TEC blog, we're re-sharing a well-liked post from our archives! Former Social Media Coordinator Jean Mathew shares four great tips you can use to help gain more traction on Twitter. Read on for more!   *****   Being good at social media is important for everyone. And I mean everyone. From Starbucks to The Editing Company to your own personal account—recognizing the potential of a robust social media...

Publishing / Social Media / Editing & Marketing

What is a publishing plan? Well, a publishing plan is exactly what it sounds like: it involves scheduling and planning for the writing and publishing of your manuscript, from start to finish. Publishing can be an amazing journey, but also an overwhelming one. A well thought out plan can help you manage aspects of this process that you didn’t even realize were involved! Read on to learn how to...

Copyright And Permissions / Social Media / Editing & Marketing

Newsletters, websites, business cards, advertisements — social media icons are everywhere. These icons are shorthand symbols that can send users to your company (or personal) profile on different social networks, such as Twitter, Instagram, or Facebook. It’s fair to say that most people know what is going to happen if they click on the Facebook icon in a company’s email or newsletter.   Because of their widespread use, many...

Editing & Marketing / Social Media / Editing & Marketing

Imagine you go to your local market to do some shopping. You have your list and you browse the aisles, choosing the products you want and the products you know … you’ve bought them before. But what if you want to try something new, say a loaf of bread or a box of cereal? In my market, these two products line either side of a long aisle, and...

Social Media / Editing & Marketing

This week on the TEC blog, we're re-sharing a well-liked post from our archives! Former Social Media Coordinator Jean Mathew shares four great tips you can use to help gain more traction on Twitter. Read on for more!   *****   Being good at social media is important for everyone. And I mean everyone. From Starbucks to The Editing Company to your own personal account—recognizing the potential of a robust social media...

Business / Technology / Social Media / Editing & Marketing

We’ve all had to adjust to the twists and turns of the continually fluctuating “new normal” we find ourselves in during the COVID-19 pandemic. And even though many of us more seasoned editorial professionals are already old hands when it comes to providing our services and promoting ourselves online, certain public health guidelines are now encouraging many luddites to change their ways and adopt some of the promotional tools...

Publishing / Editing & Marketing / Social Media / Editing & Marketing

You may find yourself with a little extra time on your hands these days — but how can you spend it productively? In this blog from TEC's archives, former TEC Editor Nina Hoeschele muses on how authors can approach blending marketability with their writing.   *****   Nothing has ever shaken my editorial self as much as this comment did. It came from an influential editor from a successful publishing company who was telling...

Technology / Social Media / Editing & Marketing

Originally, this week we had scheduled a blog on social media trends. However, given all that is happening in the world today and, especially, how social media is being used in new ways during the COVID-19 global pandemic, we thought it might be better to take a different approach. We especially want to look at how Twitter can connect us in the moment and how it can be...

Social Media / Editing & Marketing

As I discuss in my earlier blog, “7 Steps to Writing Good Online Content,” ensuring that your online content meets SEO guidelines will help ensure that your writing gains some publicity, but there’s more to online marketing than just counting your key phrases and checking your subheadings for relevance. Social media gives online writers opportunities to market their content directly to their target demographics, and although Facebook, Twitter, and...

Publishing / Writing / Writers Support Group / Social Media / Editing & Marketing

What is a publishing plan? Here at TEC, we’ve created many publishing plans for our non-fiction authors who have contracted us for our Publishing Consulting services.   A publishing plan is exactly what it sounds like: it involves scheduling and planning for the writing and publishing of your manuscript, from start to finish. Publishing can be an amazing journey, but also an overwhelming one. A well thought out plan...

Publishing / Editing & Marketing / Social Media / Editing & Marketing

From its role in political elections, influencing fashion and beauty standards, launching careers, and empowering the activists of today, social media has become a tool that is powerful, fascinating, and sometimes quite daunting. As a writer or editor, social media gives you a lot of room to experiment, connect, build, and grow. If you are working in the literary fields and are still feeling hesitant about dipping into...

Social Media / Editing & Marketing

Being good at social media is important for everyone. And I mean everyone. From Starbucks to The Editing Company to your own personal account—recognizing the potential of a robust social media presence is key! For the rare breed of niche and underground businesses, not having some or all social media could potentially be a component of their brand. For the rest of us, social media efficiently tackles...

Social Media

On April 14, 2010, Twitter Incorporated entered into a new partnership with the U. S. Library of Congress, one that would allow the LoC access to the entire archive of public tweets — beginning with Twitter’s inception in 2006 to the present and beyond.    “Over the years, tweets have become part of significant global events around the world — from historical elections to devastating disasters,” emphasized Twitter Inc. ...

Social Media / Editing & Marketing

Social Media Marketing is one of those projects for which there is no ultimate end point, no finished product. Similarly to other kinds of marketing initiatives, those of the social media variety are done best when carried on as an organic process: one that necessarily requires growth of your brand “personality” as well as your relationships with clients and community partners. Of course, doing the legwork of giving...