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What’s the Hook? It Reels in Your Reader’s Attention

Publishing / Editing & Marketing

So you’ve finished your book — congratulations! If you want to pursue the route of traditional publishing, it’s time to start thinking of how to put together your submission information. One part of that process (for both fiction and non-fiction) is crafting what’s known as “the hook. ” The hook is an important part of the marketing process, and it’s a step you don’t want to rush.   The Hook:...

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4 Sessions and 2 Keynotes: Soaking Up Book Buzz at Book Summit 2019

Event / Editing & Marketing / Language & Editing

On June 18, 2019, we attended Book Summit 2019 at Toronto’s Harbourfront Centre. It was a gorgeous day to be on the waterfront — breezy, warm, and not a cloud in the sky. At last, the first hint of summer weather. Such a great setting for this annual event celebrating Canadian book publishing. In this blog, we cover the key points (and more) about the sessions...

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From the Archives: The Art of Synopsis Writing

Editing & Marketing

A few weeks ago an author approached The Editing Company for some help with rewriting the synopsis of her manuscript. I was lucky enough to be put to the task.   Writing a synopsis is quite the creative challenge. It requires you to sculpt the manuscript down to its best and most vital parts and make them flow as tightly as possible. As I worked through our client’s...

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Submissions Etiquette: Dos and Don’ts When Submitting a Manuscript

Publishing / Editing & Marketing

 So, you've finished your manuscript. Congratulations! Now, it's time to think about next steps. If your dream is to be traditionally published, then you have a bit more work in your future — creating submission packages. If you're not sure where to start with this process, read on!  We'll help you through it step by step.   Do Your Research   This step can entail quite a bit of work. ...

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A Beginner’s Guide to Social Media for Writers & Editors

Publishing / Editing & Marketing / Social Media / Editing & Marketing

From its role in political elections, influencing fashion and beauty standards, launching careers, and empowering the activists of today, social media has become a tool that is powerful, fascinating, and sometimes quite daunting. As a writer or editor, social media gives you a lot of room to experiment, connect, build, and grow. If you are working in the literary fields and are still feeling hesitant about dipping into...

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The Pitch Line and Why Every Writer Needs One

Editing & Marketing

Here at TEC, we receive calls from potential clients who are new to the writing process. The usual questions are about our services and rates, and about the work we do. In explaining what we do, we naturally ask the caller about their projects. Since we only work on nonfiction content, this is important for us to know. We have noted with some curiosity a rather...

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Marketing as a Self-Published Author: Making the Most of Your Time

Editing & Marketing

  Recently, we created a worksheet for self-publishing authors to calculate a rough estimate of what their costs for editing services might be. Budgeting your money in order to self-publish is a smart move---there are so many different services you might need for your book, anything from developmental or copy editing to cover design, formatting, or printing. There are lots of resources on the web that can assist you...

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The Art of Synopsis Writing

Editing & Marketing

A few weeks ago an author approached The Editing Company for some help with rewriting the synopsis of her manuscript. I was lucky enough to be put to the task.   Writing a synopsis is quite the creative challenge. It requires you to sculpt the manuscript down to its best and most vital parts and make them flow as tightly as possible. As I worked through our...

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Embracing Marketability

Editing & Marketing

Nothing has ever shaken my editorial self as much as this comment did. It came from an influential editor from a successful publishing company who was telling me about what to look at when considering a book. The advice had little to do with the uniqueness of the work, the style, the quality; instead it was all trends, what was in season. And then I was told to...

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