Editing & Marketing
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Editing & Marketing

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The Pitch Line and Why Every Writer Needs One

Editing & Marketing

Here at TEC, we receive calls from potential clients who are new to the writing process. The usual questions are about our services and rates, and about the work we do. In explaining what we do, we naturally ask the caller about their projects. Since we only work on nonfiction content, this is important for us to know. We have noted with some curiosity a rather...

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Marketing as a Self-Published Author: Making the Most of Your Time

Editing & Marketing

  Recently, we created a worksheet for self-publishing authors to calculate a rough estimate of what their costs for editing services might be. Budgeting your money in order to self-publish is a smart move---there are so many different services you might need for your book, anything from developmental or copy editing to cover design, formatting, or printing. There are lots of resources on the web that can assist you...

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The Art of Synopsis Writing

Editing & Marketing

A few weeks ago an author approached The Editing Company for some help with rewriting the synopsis of her manuscript. I was lucky enough to be put to the task.   Writing a synopsis is quite the creative challenge. It requires you to sculpt the manuscript down to its best and most vital parts and make them flow as tightly as possible. As I worked through our...

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Embracing Marketability

Editing & Marketing

Nothing has ever shaken my editorial self as much as this comment did. It came from an influential editor from a successful publishing company who was telling me about what to look at when considering a book. The advice had little to do with the uniqueness of the work, the style, the quality; instead it was all trends, what was in season. And then I was told to...

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